Successful cult memes induce intense social interaction behaviour between cult members. This trips the attention detectors.
Sleep is really important. You need to rest the physiology to be able to work weel and meditate well. When I don't get enough sleep, my meditations are duller. You may even dip into sleep at the beginning of your meditation, because you're settling down. But if you're well rested, you'll have a clearer deeper experience.