What people really want is not to make something funny, but to make something amusing - which, in many ways, is the opposite of funny. To amuse someone is to eliminate discomfort and awkwardness, kind of like a massage for the brain, while to be funny is to point out awkwardness and discomfort. Everyone thinks they want funny, but they really want amusement.
We are all sentenced to capital punishment for the crime of living, and though the condemned cell of our earthly existence is but a narrow and bare dwelling-place, we have adjusted ourselves to it, and made it tolerably comfortable for the little while we are to be confined in it.