Nature is not our enemy, to be raped and conquered. Nature is ourselves, to be cherished and explored.
We didn't see any statistically significant relationship between our buzz and our short-term sales. . . Is that the end of the story? I would say no. This is one study on a set of brands in a particular company within a certain segment of the consumer-packag ed-goods industry. It is by no means a generalized result that applies to all industries.