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I think when you write an enigmatic character into a film, you have to have real confidence that the audience are going to go with it.

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Leo Burnett

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Advertising, Design, Familiar, New Relationship, Secret, Tricky
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Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

Creativity, Bad Ass, Thinking, Aspects, Secret, People

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Creative, Marketing, Use, Tell, Make

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

Handful, Love, Mud, Reach, Stars, Success

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Inspirational, Success, Fun, Inviting, Simple, Look

What helps people, helps business.

Inspirational, Success, Leadership, Helps, Business, People
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