New York City revived around the team. I don't think you can look at the recovery of New York from the 1970s without, on some level, talking about Steinbrenner. Even if you're just talking about the feel of the city, he was part of a creation of a new sense of optimism.
In the room where I work, I have a chalkboard, and as I'm going along, I write the made-up words on it. A few feet from that chalkboard is a copy of the full 20-volume Oxford English Dictionary, to which I refer frequently as a source of ideas and word roots.