In a nation that has developed to a high art advertising, the creator who refuses to advertise himself is immediately suspected of having no product worth selling.
He was rewarded with a silver-and-red can of soda. He brandished it at the dolphin warriors as if spraying them with bug repellant. "Behold!" Percy shouted. "The god's chosen beverage. Tremble before the horror of Diet Coke!" The dolphin-men began to panic. They were on the edge of retreat. Percy could feel it.