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Just as feudalism was an advance over slavery, and capitalism was the next step after feudalism, socialism is the next step after capitalism. . . . . . . . . . . Socialism in America will come through the ballot box.

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Henry Dreyfuss

The products we design are going to be ridden in, sat upon, looked at, talked into, activated, operated, or in some way used by people individually or en masse. If the point of contact between the product and the people becomes a point of friction, then the industrial designer has failed. If, on the other hand, people are made safer, more comfortable, more eager to purchase, more efficient-or just plain happier-the industrial designer has succeeded.

Contact, Failure, Hands, Happy, Product, Way
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Design is a process - an intimate collaboration between engineers, designers, and clients.

Inspirational, Teamwork, Design, Collaboration, Process, Clients

To look ahead one must learn to look back.

Looks, Back, Learn, Ahead, Look

On the other hand, if people are made safer, more efficient, more comfortable – or just plain happier – by contact with the product, then the designer has succeeded.

Hands, People, Designer, Comfortable

The cost of a model is more than compensated for by future savings. It not only presents an accurate picture of the product for the executives, but it also gives the tool-makers and production men an opportunity to criticize and to present manufacturing problems.

Executives, Giving, Men, Opportunity, Presents
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