Our job with our digestion is to absorb nutrients and eliminate waste, and to not dwell on the waste - which is my issue with some of the pop American psychology masquerading as Yoga, by the way.
Pitbull is great with brands. Endorsements with hip-hop artists work because hip-hop artists typically set the most trends. . . It's every brand's goal to be seen in the mainstream, and hip-hop music has become mainstream music.