Guy Kawasaki

"Patents make our product defensible. " The optimal number of times to use the P word in a presentation is one. Just once, say, "We have filed patents for what we are doing. " Done. The second time you say it, venture capitalists begin to suspect that you are depending too much on patents for defensibility. The third time you say it, you are holding a sign above your head that says, "I am clueless. "