We live in a world of careers. Work, as Sri Krishna points out in the Bhagavad Gita, is a necessary path for everyone attaining enlightenment. It is something that we all do. Some people work very hard at not working.
Part of Krishna consciousness is trying to tune in all the senses of all the people: to experience God through all the senses, not just by experiencing Him on Sunday, through your knees by kneeling on some hard wooden kneeler in the church.