Whatever the founder cares about, whatever the founders think are the key goals, that's going to be what the whole company focusses on.
Objects of Appreciation: Every time you go to use a utensil or instrument, take pleasure and feel gratitude for the fact that you have such an object available. If you focus on this, you'll be able to be lifted many many times each day. Some common examples include: a pen, fork, cup, key, computers, clock, chair, stapler, and eyeglasses.