[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weekend. So you have to deliver.
O Cyrus , great King, King of Kings, Achaemenian King, King of the land of Iran. I, the Shahanshah of Iran, offer thee salutations from myself and from my nation. Rest in peace, for we are awake, and we will always stay awake.