Marked by a virulent notion of hardness and aggressive masculinity, a culture of violence has become commonplace in a society in which pain, humiliation and abuse are condensed into digestible spectacles endlessly circulated through extreme sports, reality TV, video games, YouTube postings, and proliferating forms of the new and old media.
There are a great number of Mexicans who live every day worried about the lack of employment and opportunities. Those conditions also damage the image of Mexico abroad, and that is the Mexico that must be transformed.