A person who goes in search of God is wasting his time. he can walk a thousand roads and join many religions and sects- but he'll never find God that way. God is here, right now, at our side. In order to find God, you have to only to look around.
The Master never claims that he is god and others are not; on the contrary the master gives us hope that we are similar to him, very much like him with this little difference - we are not aware of who we are and the Guru knows who he is.