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In a world which is armed to its teeth with nuclear weapons, every quarrel or difference of opinion may lead to violence of a kind quite different from what is possible today.
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Steve Rubel
Marketing today is much more like sailing than driving. Your boat is the brand. If you point your boat in the right direction, follow the winds
currents, and steer, you will get the boat to go where you want it. Marketers should become the wind, but accept that they’re at the mercy of the currents and weather
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