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In my 20s I was so ignorant about drugs, and so naive. I mean, my band was smoking marijuana for years; I didn't even know what a joint was. And I'd never seen a line of cocaine in my life. And I don't know whether it was bravado or - OK, I'll join in. But my stupidity, I had a line of coke, and that started the whole process.
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Miles Young
Local brands evoke national pride, are seen as less profit-oriented, and are often formed on deep local insights. But quality worries persist, innovation is questioned, the information can be woefully inadequate, they are sometimes seen to be opaque and their advertising is clearly recognised as not being of a global standard. For local brands, quality, innovation and transparency are critical hills to climb.
