When you are in a business, you must join associations, (both local and international), so that you can exchange ideas, with people from the same industry, including your competitors. This is how you “benchmark”. Before you dash off to implement something, try and find out what others have done, or not done This is really how you should be using tools like the Internet.
We never live, but we hope to live; and as we are always arranging to be happy, it must be that we never are so.