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You can find your way across this country using burger joint the way a navigatior uses stars. . . . We have munched Bridge burgers in the shadow of the Brooklyn Bridge and Cable burgers hard by the Golden Gate, Dixie burgers in the sunny South and Yankee Doodle burgers in the North. . . . We had a Capitol Burger - guess where. And so help us, in the inner courtyard of the Pentagon, a Penta burger.
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Frank Bettger
Before that I had largely thought of selling as just a way of making a living for myself. I had dreaded to go in to see people, for fear I was making a nuisance of myself. But now I was inspired! I resolved right then to dedicate the rest of my selling career to this principle: finding out what people want, and helping them get it.
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