Franklin Lyle "Frank" Bettger (1888–1981) was a self-help author and the father of longtime actor Lyle Bettger.
Understate and over-prove.
Sell the interview before you attempt to sell the product
There is an art in silence, and there is an eloquence in it too.
Smile your best smile at everyone you see. Think about all the things you have to be thankful for. . . and smile. The world will smile with you.
I no longer worry about being a brilliant conversationalist. I simply try to be a good listener. I notice that people who do that are usually welcome wherever they go
Order (self-organizat ion): Set aside time to plan how you will spend your time. Think about what’s most important. Then do those things first.
If you don't believe in what you're selling, neither will your prospect.
The whole secret of freedom from anxiety over not having enough time lies not in working more hours, but in the proper planning of the hours.
When you show a man what he wants he will move heaven and earth to get it.
New customers are the best source of new business
Keep your mind young by continuing to learn about your business.
Never forget a customer. Never let a customer forget you
Selling is the easiest job in the world if you work it hard-but the hardest job in the world if you try to work it easy.
Good listening works magic. . . Listen intently intentionally!
Before that I had largely thought of selling as just a way of making a living for myself. I had dreaded to go in to see people, for fear I was making a nuisance of myself. But now I was inspired! I resolved right then to dedicate the rest of my selling career to this principle: finding out what people want, and helping them get it.
Enthusiasm: If you don’t FEEL enthusiastic, ACT enthusiastic. Soon, you’ll BE enthusiastic. Double your enthusiasm and you’ll probably double your income.
Enthusiasm is by far the highest paid quality on earth, probably because it is one of the rarest; yet it is one of the most contagious.
The most important secret of salesmanship is to find out what the other fellow wants, then help him find the best way to get it
The short-cut to popularity is to lend everyone your ears, instead of giving them your tongue