It's over when you decide it's over," Norah says. "When you call it a night. The rest is just a matter of where the sun is in the sky. That has nothing to do with us.
Ideally, you will develop strategic response to your place in the corporate lifecycle to identify new paths of strategic renewal. You will look for new growth curves that can be started early enough to replace declining products and you will try to identify whole new curves that will take the organisation to new levels of growth as a whole.