It is with literature as with law or empire - an established name is an estate in tenure, or a throne in possession.
. . . Humans were the only creatures in the world that ate their food cooked. You'd never find a Gorilla frying up some bananas for dinner or a lion charcoal-broiling a zebra steak. Cats don't often run to the oven with a mouse or bird they've captured, and a dog wouldn't naturally prepare its rabbit dinner in a stew.