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I have been impressed with the urgency of doing. Knowing is not enough; we must apply. Being willing is not enough; we must do.

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David Ogilvy

Most headlines are set too big to be legible in the magazines or newspaper. Never approve a layout until you have seen it pasted into the magazine or newspaper for which it was destined. If you pin up the layouts on a bulletin board and appraise them from fifteen feet, you will produce posters.

Appraise, Big, Boards, Feet, Magazine, Magazines
Same Author Quotes

The best ideas come as jokes. Make your thinking as funny as possible.

Creativity, Funny, Humor, Possible, Thinking

The more informative your advertising, the more persuasive it will be.

Advertising, Economy, Informative, Marketing, Persuasive

You can't save souls in an empty church.

Church, Empty, Save, Soul, Souls

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.

Creative, Creativity, Genius, Leadership, Reputation

The best idea is the simplest.

Idea, Ideas, Simplest
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