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Every great and commanding movement in the annals of the world is due to the triumph of enthusiasm. Nothing great was ever achieved without it

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Dieter Rams

Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.

Consistent, Design, Giving, Honest, Long, Protects
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My goal is to omit everything superfluous so that the essential is shown to best possible advantage.

Advantage, Essential, Essentials, Goal

Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer.

Design, Done, Head, Sketches, Thinking

All too much of the man-made is ugly, inefficient, depressing chaos.

Chaos, Depressing, Inefficient, Men, Ugly

Nothing works without details. They are everything, the baseline of quality

Baseline, Details, Quality, Works

Good design makes a product understandable.

Design, Good, Good Design, Product, Products
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