Good design is honest.
Aesthetic isn't simply about good design for good design's sake.
Accessible design is good design.
Not all design is for the general good.
I stayed true to what I thought was good design no matter who it was for.
And with it all, good design's not about what medium you're working in, it's about thinking hard about what you want to do and what you have to work with before you start. ”
Good design doesn't date.
Good design makes a product understandable.
Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it.
Good design is not an applied veneer.
Good design is ubiquitous and forever.
Bold simplicity is the keynote to good design.
A good designer will actually design the company.
