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Massimo Vignelli Biography

Massimo Vignelli

Massimo Vignelli (Italian pronunciation: [ˈmassimo viɲˈɲɛlli]; January 10, 1931 – May 27, 2014) was an Italian designer who worked in a number of areas ranging from package design through houseware design and furniture design to public signage and showroom design. He was the co-founder of Vignelli Associates, with his wife, Lella. His ethos was, "If you can design one thing, you can design everything," and this was reflected in the broad range of his work.

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Massimo Vignelli Quotes

If you paint a building shocking pink, that has no scale, it is just a huge mistake, but it's not in the scale of the city to have things like that. You know. So, not only because it's not appropriate, not only because it's offensive to the environment, I mean but among them also because that quantity of that color in the urban scale, is out of scale.

Color, Environment, Mean, Mistake

It is better to starve than get a bad client.

Bad, Client, Clients, Starve

In the new computer age, the proliferation of typefaces and type manipulations represents a new level of visual pollution threatening our culture. Out of thousands of typefaces, all we need are a few basic ones, and trash the rest.

Age, Culture, Level, Needs, Type

The life of a designer is a life of fight: fight against the ugliness.

Creativity, Design, Designer, Fighting, Life, Ugliness

You can reach timelessness if you look for the essence of things and not the appearance. The appearance is transitory — the appearance is fashion, the appearance is trendiness — but the essence is timeless.

Appearance, Essence, Fashion, Look, Looks

I'm not a designer, I'm a sifter. I can sift everything, all the time. My sift level lines keep shaking all the time for everything that is around.

Designer, Everything, Levels, Lines, Sift, Time

I see graphic design as the organization of information that is semantically correct, syntactically consistent and pragmatically understandable.

Correct, Design, Information, Organization, Syntactically

Greed is really the religion of vulgarity.

Greed, Religion, Vulgarity

Design without discipline is anarchy, an exercise of irresponsibilit y.

Anarchy, Design, Discipline, Exercise

The computer is really like a pencil, you know. It used to be. The pencil can do anything you want to, but you have to do it, and the same is with the computer.

Computer, Know, Same, Used, Want

I grew up with a pencil. A pencil was my computer at the time and so drawing, drawing, drawing and the tools of drawing where the usual ones and eventually then you graduated from the tools when the work increases and you start to draw by freehand as precise as possible and as accurate as possible, and I was pretty good at that.

Drawing, Precise, Pretty, Tools, Usual, Work

So what is design all about? It [exists to] decrease the amount of vulgarity in the world. . . to make the world a better place to be. It doesn’t have to be one style. We’re not talking about style, we’re talking about quality. Style is tangible, quality is intangible. I am talking about giving to everything that surrounds us a level of quality.

Design, Giving, Make, Style, Talking, Vulgarity

You do design because you feel it inside; you have a moral issue to spread quality in our environment.

Design, Environment, Issue, Issues, Quality, Spread

There are people that thinks that type should be expressive. They have a different point of view from mine.

People, Point, Thinking, Type, View, Views

Most of the manufacturers they tend to design things to sell they are more interested in the money side than anything else.

Design, Interested, Sell, Sells, Sides, Tend

Good design is a matter of discipline. It starts by looking at the problem and collecting all the available information about it. If you understand the problem, you have the solution. It’s really more about logic than imagination.

Available, Design, Discipline, Imagination, Solution, Starts

Don't be governed by the grid, govern the grid. A grid is like a lion cage - if the trainer stays too long it gets eaten up. You have to know when to leave the cage - you have to know when to leave the grid.

Cages, Leave, Like, Lion, Lions, Long

The first thing you need to make clear to a client is that you aren't there to answer his wants but to answer his needs.

Answers, Clear, Make, Needs, Thing, Want

Design is not art. Design is utilitarian, art is not.

Art, Design, Utilitarian

Men's clothing hasn't changed in 200 years, maybe a lapel gets a little wider or a tie gets narrower from time to time. But it's usually always the same. There is stupidity in men's fashion. But women know who they are. They can change. Clothing is seductive for women. They get different personas by buying new clothes. But men don't.

Buying, Fashion, Lapel, Men, Ties, Wider

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