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Raymond Loewy Biography

Raymond Loewy (pronounced /ˈloʊiː/ LOH-ee, November 5, 1893 – July 14, 1986) was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. He was recognized for this by Time magazine and featured on its cover on October 31, 1949.

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Raymond Loewy Quotes

I can claim to have made the daily life of the 20th Century more beautiful.

20Th, Beautiful, Century, Daily Life

Good design keeps the user happy, the manufacturer in the black and the aesthete unoffended.

Black, Design, Experience, Manufacturer, Unoffended

People will turn to you, follow you, support you only as long as they are confident that you are doing your best.

Follow, Long, People, Support You, Turn

Today every city, town, or village is affected by it. We have entered the Neon Civilization and become a plastic world. . It goes deeper than its visual manifestations, it affects moral matters; we are engaged, as astrophysicists would say, on a decaying orbit.

Science, Civilization, Cities, World, Village, Become

It would seem that more than function itself, simplicity is the deciding factor in the aesthetic equation. One might call the process beauty through function and simplification.

Beauty, Might, Process, Science, Simplicity, Simplification

I believe most in educated intuition, in what you get through profound experience.

Believe, Experience, Intuition, Profound

It's a simple exercise; a little logic, a little taste, and the will to cooperate.

Exercise, Littles, Simple, Taste

The main goal is not to complicate the already difficult life of the consumer.

Complicate, Consumer, Difficult, Experience, Goal

Never leave well enough alone.

Alone, Enough, Leave, Wells

Between two products equal in price, function and quality, the one with the most attractive exterior will win.

Business, Equal, Function, Price, Two, Winning

Form, which should be the clean-cut expression of mechanical excellence, has become sensuous and organic.

Become, Cutting, Excellence, Expression, Mechanical

It all must start with an inspired, spontaneous idea.

Idea, Ideas, Inspired, Spontaneous, Start

The most beautiful curve is a rising sales graph.

Beautiful, Curves, Graph, Rising, Sales

I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.

Believe, People, Design, Care

The adult public's taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.

Adults, Conditioned, Departure, Norm, Requirements, Taste

The most reliable appliance has simplicity and quality, does what is demanded of it, is economical to use, easy to maintain, and just as easy to repair. . . . It also sells best and looks good.

Doe, Good, Quality, Sells, Simplicity, Use

A designer must always think about the unfortunate production engineer who will have to manufacture what you have designed; try to understand his problems.

Problems, Production, Science, Thinking, Understanding, Unfortunate

Ugliness does not sell.

Doe, Sell, Sells, Ugliness

If America wants to make "made in America" a symbol of excellence and worth. They have to make everything of high quality, otherwise the best.

America, Excellence, Quality, Symbol, Worth

Design is too important to be left to designers.

Design, Designer, Designers, Important, Left