So if the meaning of the Trump brand is being the ultimate boss who has the power because he's so rich, the way you undermine that brand is by making him look like a puppet, and by showing that while he's playing gold and admiring his properties, it's actually other people making the key decisions and he doesn't really know what's going on.
Friendships that are first grounded in the shared professional ambitions - social stuff is built around that - and then you see people pulling each other up as they rise.