Same topic Authors
Quote of the day

Have as much fun as you can and don't feel that the edge of your canvas confines you - let your vision go right on.

Popular Topics
Football, Beauty, Food, Ocean, Air, Music, Gold, Relationships, Reality, Perfect Love, Feelings, Funny, Angry, Value Of Life, Body, Knowledge, Positive, Loves, Religion, Night, Living My Life, Humble, Weak, Guru, Girl, Afternoon, Justice, Job, Curiosity, Goodbye, New York, Humbly, Love, Ideas, Future, Scholar, Philosophy, Faith, Light, Math, Memorable, Glory, Leadership, Achievement, Success, Secret, Passive, Kids, Path Of Love, Once Upon A Time
Al Ries

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position.

Give, Giving Up, Order, Positioning, Sacrifice, Unique
Same Author Quotes

Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.

Aircraft Carriers, Carrier, Change, Company, Takes, Trying

The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.

Ears, Gray, Gray Matter, Mind, Real

THE LAW OF THE GENERIC: One of the fastest routes to failure is giving a brand a generic name.

Fastest, Generic Name, Law, Name, Names, Routes

It's better to be first in the mind than to be first in the marketplace.

Business, Firsts, Marketplace, Mind

The Internet is the ultimate in brand-centered buying.

Brands, Buying, Internet, Ultimate
Similar Quotes