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Really what Brutus and Cassius do by assassinating Caesar, is open up a vacuum into which much more ruthless people run. Julius Caesar is an amazingly contemporary, resonant, politically astute play.

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Tim Ferriss

Effectiveness is doing the things that get you closer to your goals. Efficiency is performing a given task (whether important or not) in the most economical manner possible. Being efficient without regard to effectiveness is the default mode of the universe.