I don't think I've invented anything. Henry Ford didn't invent the car, and Steve Jobs didn't invent the cell phone, and he didn't invent the digital revolution, but he could adapt, put things together in creative ways. So I think in what we do there's a lot of "let's try it and sees," whether it's a new color or a new style. But we didn't invent cosmetics or lingerie. How we market them - style, color - those are the things that we do, but it isn't pure creation. It's putting together ideas. I truly believe there's nothing really new in the world.
Frank Gohlke
The documentary style is an incredibly flexible and useful one. It's a wonderful tool for establishing the credibility of the version of things that's in the photograph - a kind of rhetorical device or rhetorical strategy. It's always felt very natural to me, because I want a person to end up thinking about the world, and to think about it in a way that is transformed by the experience of art.
