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I'd always had an interest in guitar from about seven years old. But I first actually had lessons when I was about fifteen in Scotland, in Edinburgh. There was a folk club there and a girl called Jill Doyle taught me the guitar, who happened to be Davey Graham's sister. Davey Graham is one of my heroes and always has been. Fantastic guitar player. And he's had a strong influence on me all the way through.

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Marty Neumeier

Design is the underlying skill that activates innovation. If you want to innovate, you've got to design.

Activates, Design, Innovate, Innovation, Skill, Underlying
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Designers don't actually solve problems. They work through them.

Actually, Design, Designer, Problem, Problems, Solve

The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.

Appetite, Bad Ass, Badass, Box, Designers, Thinking

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

Abandon, Comfort, Needs, Originality, Peers, Reason

I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives. " Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.

Belief, Created, Marketing, Materials, People, Provide

The best design tool is a long eraser with a pencil at one end.

Design, Eraser, Long, Tools
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