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Marty Neumeier Biography

Marty Neumeier is an American author and speaker who writes on the topics of brand, design, innovation, and creativity. He currently serves as Director of Transformation for Liquid Agency, a branding agency headquartered in San Jose, California.

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Marty Neumeier Quotes

Brand is not what you say it is. It’s what they say it is.

Brand, Brands, Say

Design can also be used to invent strategic futures, make complex decisions, and craft a bold corporate vision. We need to move design up the ladder of influence.

Decision, Design, Move, Moving, Strategic, Used

In a sense, traditional business is design blind.

Blind, Business, Design, Sense

Branding is the process of connecting good strategy with good creativity.

Connecting, Creativity, Inspirational, Process, Strategy

The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.

Appetite, Bad Ass, Badass, Box, Designers, Thinking

You can't be a leader by following a leader.

Following, Leader

Designful companies are those that weave design thinking into the fabric of the company. In a designful company, innovation is rewarded instead of punished. Risk taking is the norm instead of the exception. Some companies have already embraced this type of culture change with impressive results.

Design, Embraced, Exception, Risk, Thinking

A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.

Generating, Genius, Ideas, Possible, Tolerate

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

Abandon, Comfort, Needs, Originality, Peers, Reason

Design is the underlying skill that activates innovation. If you want to innovate, you've got to design.

Activates, Design, Innovate, Innovation, Skill, Underlying

A brand is a person’s gut feeling about a product, service or organization

Feelings, Guts, Organization, Persons, Service

The narrow gauge mindset of the past is insufficient for today’s wicked problems. We can no longer play the music as written. Instead, we have to invent a whole new scale.

Insufficient, Invent, Music, Past, Play, Whole

I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives. " Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.

Belief, Created, Marketing, Materials, People, Provide

Marty Neumeier Biography

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