The BBC sports department when I was there was seriously to the right of Ghengis Khan, and if people think I am strange, they should have met some of the production staff I worked with. Margaret Thatcher and the Queen were the pin up girls for many of them.
Creative work is more accurately a machine that digs down and finds stuff, emotional stuff that will someday be raw material that can be used to produce more stuff, stuff like itself - clay to be available for future use.