We know our neighbors - so far as we have the right to know them. We hear of their joys and their sorrows, and hasten to make them ours so far as we may. Life in a small town is like a layer cake. One gets the whole of it, frosted top, lemon filling and all.
There's a lot of craft that goes into achieving a hit song - at the beginning of your career, you're usually more inspiration than craft, and you get great when those intersect. A skilled songwriter can get you to that intersection.