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Rarely do we find men who willingly engage in hard, solid thinking. There is an almost universal quest for easy answers and half-baked solutions. Nothing pains some people more than having to think.

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Wim Crouwel

Of course design is about problem solving, but I cannot resist adding something personal.

Design, Problem, Problem Solving, Resist, Solving
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The grid is like the lines on a football field. You can play a great game in the grid or a lousy game. But the goal is to play a really fine game.

Field, Fine, Football, Games, Grid, Play

You can't do better design with a computer, but you can speed up your work enormously.

Computer, Design, Technology, Work

The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much.

Content, Helvetica, Loved, Text, Typefaces

Neutrality has its own aesthetics.

Aesthetics, Neutrality

Helvetica was a real step from the 19th century typeface. . . We were impressed by that because it was more neutral, and neutralism was a word that we loved. It should be neutral. It shouldn't have a meaning in itself. The meaning is in the content of the text and not in the typeface.

Century, Neutral, Real, Steps, Typeface
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