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Wim Crouwel Biography

Willem Hendrik "Wim" Crouwel (Dutch pronunciation: [ˈʋɪləm ˈɦɛndrɪk ʋɪm ˈkrʌuʋəl]; born 21 November 1928) is a Dutch graphic designer, type designer, and typographer. Between 1947 and 1949, he studied Fine Arts at Academie Minerva in Groningen, the Netherlands. In addition, he studied typography at what is now the Gerrit Rietveld Academie in Amsterdam.

Read about Wim Crouwel in Wikipedia

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Wim Crouwel Quotes

Helvetica was a real step from the 19th century typeface. . . We were impressed by that because it was more neutral, and neutralism was a word that we loved. It should be neutral. It shouldn't have a meaning in itself. The meaning is in the content of the text and not in the typeface.

Century, Neutral, Real, Steps, Typeface

Living with computers gives funny ideas.

Computer, Funny, Gives, Giving, Ideas, Living

This is what we've been waiting for: finally, an unprecedented critical analysis of the history of Dutch design. Mienke Simon Thomas's Dutch Design is a book to have and to read: an important and richly detailed study of the cultural, economical and social-political context of twentieth-century design in the Netherlands.

Book, Critical, Critical Analysis, History, Mienke, Political

Neutrality has its own aesthetics.

Aesthetics, Neutrality

You can't do better design with a computer, but you can speed up your work enormously.

Computer, Design, Technology, Work

The grid is like the lines on a football field. You can play a great game in the grid or a lousy game. But the goal is to play a really fine game.

Field, Fine, Football, Games, Grid, Play

Of course design is about problem solving, but I cannot resist adding something personal.

Design, Problem, Problem Solving, Resist, Solving

You're always a child of your time, and you cannot step out of that.

Child, Children, Step, Steps, Time

The meaning is in the content of the text and not in the typeface, and that is why we loved Helvetica very much.

Content, Helvetica, Loved, Text, Typefaces

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