I loved the independent spirit of the whole experience, instead of doing a big Hollywood picture, or something like that where I would have felt more out of place.
Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I don't suspect that a customer will walk into a store to buy a pair of jeans and end up buying a sofa, but it's about providing loyal consumers with a choice to create a lifestyle.