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There's an expression: Great is the enemy of the good. Sometimes in trying to be great, you make a mess of things.

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R. J. Reynolds

If our company is to survive and prosper, over the long term we must get our share of the youth market.

Company, Long, Term, Tobacco Industry, Youth
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They represent tomorrow's cigarette business. . . As this 14-24 age group matures, they will account for a key share of the total cigarette volume -- for at least the next 25 years.

Account, Age, Cigarette, Keys, Years

Younger adult smokers are the only source of replacement smokers If younger adults turn away from smoking, the industry must decline.

Adults, Replacement, Replacements, Smoking, Turn, Younger

We strongly oppose warning labels on cigarette packs for several reasons: first and foremost, warning labels may improperly imply that it has been scientifically established that smoking causes disease

Established, Labels, Packs, Reasons, Smoking, Warning

Winston tastes good like a cigarette should

Cigarette, Good, Like, Should, Taste, Tastes

[A]ny desired additional nicotine 'kick' could be easily obtained through pH regulation.

Addiction, Easily, Kick, Nicotine, Regulation
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