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Without a whole lot of pressure, a diamond is just a piece of coal.

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Jef Raskin

When you have to choose among methods, your locus of attention is drawn from the task and temporarily becomes the decision itself.

Among, Attention, Decision, Task, Tasks
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As far as the customer is concerned, the interface is the product.

Concerned, Customer, Design, Educational, Experience, Product

What I proposed was a computer that would be easy to use, mix text and graphics, and sell for about $1,000. Steve Jobs said that it was a crazy idea, that it would never sell, and we didn't want anything like it. He tried to shoot the project down.

1000, Crazy, Down, Ideas, Jobs, Sell

An unlimited-length file name is a file. The content of a file is its own best name.

Content, File, Length, Name, Names, Unlimited

I am confident that we can do better than GUIs because the basic problem with them (and with the Linux and Unix interfaces) is that they ask a human being to do things that we know experimentally humans cannot do well. The question I asked myself is, given everything we know about how the human mind works, could we design a computer and computer software so that we can work with the least confusion and greatest efficiency?

Confusion, Design, Everything, Mind, Question, Work

Users do not care about what is inside the box, as long as the box does what they need done.

Box, Care, Doe, Done, Long, Needs
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