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It is true that not even Christ is seen, but he exists; he is risen, he is alive, he is close to us, more truly than the most enamored husband is close to his wife. Here is the crucial point: to think of Christ not as a person of the past, but as the risen and living Lord, with whom I can speak, whom I can even kiss if I so wish, certain that my kiss does not end on the paper or on the wood of a crucifix, but on a face and on the lips of living flesh (even though spiritualized), happy to receive my kiss.

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Sheena Iyengar

Too many choices can overwhelm us and cause us to not choose at all. For businesses, this means that if they offer us too many choices, we may not buy anything.