Consider it: Who but God could have dreamed a tale so absurd and so heartless?
The choices we make define our future.
Functional goods sold en masse earn a good return but breakthrough profits come from satisfying emotional needs.
Consumers cannot think in abstractions. They cannot envision a new concept. They cannot predict their behavior. They can only compare against their current frame of reference. So you need to make the big leap for them. You need to provide them with a reason to buy, a reason to brag to their friends. Expect new-to-the-world ideas to fall on deaf ears. Consumers will, however, change their tune when they can see, touch, and explore.
Business operators that really deeply care about their employees and consumers deliver the right response every day.
For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are "odd" but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.
A lot of people believe you only need a vision. This is simply not correct. You need brilliant execution every day. It's about attention to all the details of go to market.
The take-home message is that we should blame religion itself, not religious extremism - as though that were some kind of terrible perversion of real, decent religion. Voltaire got it right long ago: 'Those who can make you believe absurdities can make you commit atrocities. ' So did Bertrand Russell: 'Many people would sooner die than think. In fact they do.
There was something so best-musical-ever when people screamed and begged for mercy, and she could listen to a good musical all day.
Christian life consists of faith and charity
I am not romantic, you know; I never was.