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There is no such thing as sleep deprivation, there is only caffeine deficiency.

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Evan Williams

Change the world. Build a business. Have fun.

Fun, Having Fun, World, Build, Change
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Hard things are valuable; easy things are not so valuable. Reaching the mountaintop is rewarding because it is hard. If it was easy, everybody would do it.

Easy, Mountaintop, Reaching, Rewarding, Things, Valuable

Take care of yourself: When you don't sleep, eat crap, don't exercise, and are living off adrenaline for too long, your performance suffers. Your decisions suffer. Your company suffers. Love those close to you: Failure of your company is not failure in life. Failure in your relationship is.

Adrenaline, Eat, Exercise, Long, Performance, Sleep

User experience is everything. It always has been, but it's undervalued and underinvested in. If you don't know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.

Company, Design, Inspirational, Know, People

Our problem wasn’t that it blew up and was impossible to scale, but there were some bad choices made. One of the biggest lessons time after time was to focus. Do fewer things.

Bad, Biggest, Choices Made, Focus, Impossible, Lessons

Take a human desire, preferably one that has been around for a really long time Identify that desire and use modern technology to take out steps.

Desire, Identify, Long, Steps, Take, Technology
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