No one accuses the gunner of maudlin affection for anything except his beasts and his weapons. He serves as least three jealous gods-his horse and all its sadlery and harness; his gun, whose least detail of efficiency is more important than men's lives; and, when these have been attended to, the never-ending mystery of his art commands him.
A brand is a little different. Me, as Carrie the person, wanders around in sweatpants. And then, when I have to be Carrie Underwood, there is definitely a departure from your human side. It's good to make that separation from person to brand.