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I'm not a consumer. I hate buying clothes. I don't have a mobile. I just don't need things. I don't like things.

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Richard Florida

Beneath the surface, unnoticed by many, an even deeper force was at work—the rise of creativity as a fundamental economic driver, and the rise of a new social class, the Creative Class.

Class, Creative, Creativity, Deeper, Fundamental, Social
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I call the age we are entering the creative age because the key factor propelling us forward is the rise of creativity as the primary mover of our economy.

Creative, Creativity, Factor, Keys, Propelling

Every single human being is creative and maximizing that creativity is critical to happiness and economic growth. Economic growth is driven by creativity, so if we want to increase it, we have to tap into the creativity of everyone. That's what makes me optimistic. For the first time in human history, the basic logic of our economy dictates that further economic development requires the further development and use of human creative capabilities. The great challenge of our time is to find ways to tap into every human's creativity.

Creative, Creativity, Critical, Driven, Maximizing, Optimistic

Places that succeed in attracting and retaining creative class people prosper; those that fail don't.

Class, Creative, Fail, People

Access to talented and creative people is to modern business what access to coal and iron ore was to steel-making.

Access, Creativity, Iron, Modern, People, Work

People don't need to be managed, they need to be unleashed.

Coaching, Managed, Needs, People, Unleashed
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