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I'm not one for walking the beaches humming a melody. I love the discipline of sitting in the studio, writing and listening. That is my domain.

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Robert Cialdini

At the beginning of each lecture I say, 'Here's a set of events unexplainable by common sense, and I promise you'll be able to solve this mystery at the end of class. '

Assessment, Class, Mystery, Promise, Sense, Teaching
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Our best evidence of what people truly feel and believe comes less from their words than from their deeds.

Believe, Deeds, Feelings, People, Words

Presuasion is what you say immediately before you deliver your message that leverages your success tremendously.

Leverages, Message, Presuasion, Say, Success, Tremendously

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.

Ask, People, Principles, Reason, Reasons, Successful

The truly gifted negotiator, then, is one whose initial position is exaggerated enough to allow for a series of concessions that will yield a desirable final offer from the opponent, yet is not so outlandish as to be seen as illegitimate from the start.

Enough, Exaggerated, Finals, Negotiator, Opponents, Yield

What new psychology suggests, it's the factor that is top of consciousness at the moment before you make that economic decision that will win the day.

Consciousness, Decision, Psychology, Top, Winning
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