Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
I am asexual. A-sexual. I read somewhere, maybe on Facebook, where somebody said something like, "I heard Bradford was gay, but then I heard he was bi. " Then somebody wrote, "No, I heard he was asexual. " And then somebody said, "That's bullshit - he totally hit on my friend after a show. "