To Americans, Washington is a giant cesspool. It's no wonder almost half of Americans (47%) now agree with … - Frank Luntz

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If you understand the great plan of happiness and follow it, what goes on in the world will not determine your happiness.

Frank Luntz

To Americans, Washington is a giant cesspool. It's no wonder almost half of Americans (47%) now agree with the statement 'I'm mad as hell and I'm not going to take it anymore. ' It's us (the people) versus them (the politicians), and it doesn't matter what primary color you wear [. . . ] I was involved in the 1994 elections, and I will never forget the arrogance of the Democrats back then, and how they refused to accept the electoral reality facing them. It is no different today.

Reality, Color, People, Washington, Matter, Facing

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Most voters would rather have their purse or wallet stolen than be audited by the IRS.

Irs, Purse, Purses, Voters, Wallet

Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word-for-word exactly what they've heard, winners know how to articulate compelling needs—and products to satisfy those needs—that people didn't even know they wanted.

Effectively, Listening, Needs, People, Products

Politics is gut; commercials are gut.

Commercials, Gut, Guts, Politics

The visual is important. "Let's get to work" says let's get it done, and that's what they want.

Done, Important, Says, Visual, Want, Work

There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that.

Educate, Explain, Lemon, Policy, Trying