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No matter what you do, do it to your utmost. I always attribute my success to always requiring myself to do my level best, if only in driving a tack in straight.

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Sheena Iyengar

[Americans] think that choice, as seen through the American lens, best fulfills an innate and universal desire for choice in all humans. Unfortunately, these beliefs are based on assumptions that don't always hold true in many countries, in many cultures.