No alarm clock needed. My passion wakes me up. . !
Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will register.
Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.
It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It takes an artistic sense of proportion and timing. It takes a ruthless willingness to distinguish yourself from competing brands and, hopefully, bury them in the process.
Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.
Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.
The truth is the best brands, like the most interesting people, have a keen sense of self.
[In the case of] dangerous exercise of other powers, not granted by the said compact, the states, who are parties thereto, have the right, and are duty bound, to interpose for arresting the progress of the evil.
If you take cranberries and stew them like apple sauce, it tastes much more like prunes than rhubarb does.
A man who suffers or stresses before it is necessary, suffers more than is necessary
There is always a pleasure in unravelling a mystery, in catching at the gossamer clue which will guide to certainty.