Sometimes one simply wants to disappear.
Good brands do three things for highly stressed out consumers: 1. They save time. 2. They project the right message. 3. They provide an identity.
Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.
It is not easy to build a great brand. It takes leadership to persuade the rest of the company to follow your vision. It takes an artistic sense of proportion and timing. It takes a ruthless willingness to distinguish yourself from competing brands and, hopefully, bury them in the process.
Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.
The truth is the best brands, like the most interesting people, have a keen sense of self.
A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor.
Americans practice different faiths in churches, synagogues, mosques and temples. And many good people practice no faith at all.
We've got to make sure that we rebuild the infrastructure in America, because we used to be - have the best bridges, the best roads, the best airports. And now, when you go to China or you go to Europe, you see that they are outstripping us in terms of infrastructure. And if we put people back to work, that would be good not only in the short term, but it would also lay the foundation, the framework for long-term economic and job growth.
I'd listen to things that felt really good in the moment and realize they were clouded by enthusiasm or caffeine. And things that I was struggling to get out ended up being really compelling. It's an emotional roller coaster; there's exhilaration and there's shame.
It is frightening that in recent years such an increase has occurred in acts of terrorism, which have even reached peaceful countries such as ours. And as a "remedy", more and more security forces are established to protect the lives of individual men and women.